1. Introduction
ABEL Machines (“ABEL”, “we”, “us” or “our”), a member of the R B Group, manufactures backhoe loaders, front end loaders, telescopic and grab loaders, tractor attachments and related spare parts. This Privacy Policy explains how we collect, use, share and protect your personal data when you visit abelindia.com (the “Website”), send us an enquiry, request a quote, apply as a dealer, register a service complaint or otherwise deal with us.
We process personal data in line with the Digital Personal Data Protection Act, 2023 (“DPDP Act”), the rules made under it, and the Information Technology Act, 2000. By using the Website or submitting your details, you agree to the practices described here.
Registered office: ABEL Machines, 1 km, Sahapur Khurd, Ballabgarh, Faridabad, Haryana 121004, India.
2. Information We Collect
Information you give us
- Enquiry and quote forms: full name, phone number, email address, address, city, state, PIN code, and the details in your message (such as the machine model, attachment or duration you are interested in).
- Dealership applications: name, business name, location, contact details, and business information you choose to share.
- Service and complaint requests: name, contact details, machine model, serial number, purchase details and a description of the issue.
- Direct communication: information you share when you call us, email sales@abelindia.com or message us on WhatsApp.
Information collected automatically
- IP address, browser type, device type, operating system and approximate location.
- Pages viewed, time spent, referring website and links clicked.
- Information collected through cookies and similar technologies (see Section 4).
We do not collect payment card details on the Website. We do not knowingly collect sensitive personal data such as health, biometric or financial account information.
3. How We Use Your Information
We use your personal data only for clear, lawful purposes:
- Responding to enquiries and preparing quotations.
- Processing orders, arranging delivery, installation, warranty and after-sales service.
- Handling service complaints through our service centres and customer care team.
- Evaluating dealership and partnership applications.
- Sending product information, offers and updates by phone, SMS, WhatsApp or email, where you have agreed to receive them. You can opt out at any time.
- Improving the Website, our products and customer experience.
- Preventing fraud, keeping the Website secure, and meeting legal, tax and regulatory obligations.
We process your data on the basis of your consent, or for legitimate uses permitted under the DPDP Act, such as completing a transaction you requested or complying with law.
4. Cookies and Tracking Technologies
The Website uses cookies and similar tools to work properly and to understand how visitors use it.
| Type | Purpose |
| Essential | Keep the Website and enquiry forms working securely |
| Analytics | Measure traffic and page performance (for example, Google Analytics) |
| Functional | Remember preferences and load embedded content such as Google Fonts, maps or YouTube videos |
| Marketing | Measure the results of advertising, if used |
You can block or delete cookies through your browser settings. Some parts of the Website may not work correctly if you do.
5. Sharing and Disclosure
We do not sell or rent your personal data. We share it only when needed to serve you:
- Authorised dealers and service centres near you, so they can follow up on your enquiry, deliver your machine or attend to a service request.
- R B Group companies, for the same purposes described in this policy.
- Service providers who help us run our business, such as hosting, email, CRM, SMS/WhatsApp messaging, analytics, logistics and finance partners. They may use your data only on our instructions.
- Government and legal authorities, when required by law, court order or to protect our rights, property or safety.
- A buyer or successor, if our business is merged, acquired or restructured.
Your data is stored mainly in India. If a service provider stores it outside India, we transfer it only as permitted under the DPDP Act.
6. Data Retention and Security
We keep personal data only for as long as needed for the purpose it was collected, or as required by law (for example, tax and accounting records). Enquiry data with no follow-up is deleted or anonymised after a reasonable period. [Insert retention period, e.g. 3 years.]
We use reasonable technical and organisational safeguards, including access controls, secure hosting and encrypted (HTTPS) connections, to protect your data from loss, misuse and unauthorised access. No method of internet transmission is fully secure, so we cannot guarantee absolute security. If a personal data breach occurs, we will inform affected users and the Data Protection Board of India as required by law.
7. Your Rights
Under the DPDP Act, you have the right to:
- Access a summary of the personal data we hold about you and how we use it.
- Correct, complete or update inaccurate or incomplete data.
- Erase your data when it is no longer needed, unless we must keep it by law.
- Withdraw consent at any time. This will not affect processing already done, but we may be unable to respond to some requests.
- Nominate another person to exercise your rights in case of death or incapacity.
- Raise a grievance with us, and if unresolved, with the Data Protection Board of India.
To use any of these rights, email sales@abelindia.com with the subject “Privacy Request”. We will respond within the time required by law.
8. Children, Third-Party Links and Changes
Children. The Website and our products are meant for adults. We do not knowingly collect data from anyone under 18. If you believe a child has shared data with us, contact us and we will delete it.
Third-party links. The Website may link to Facebook, Instagram, YouTube, WhatsApp, Google Maps and other sites. Their privacy practices are their own, and we are not responsible for them.
Changes to this policy. We may update this policy from time to time. The “Last updated” date at the top will show the latest version. Continued use of the Website means you accept the updated policy.
Contact
For any questions, concerns or complaints about this policy or your personal data, contact us via email or phone.
- Email: sales@abelindia.com
- Phone: +91 98102 80709
We aim to acknowledge complaints within 48 hours and resolve them within 30 days.